Shift Your Mindset to Unlock Exponential Business Growth
Coaching for real estate business partners who want to shift from indistinguishable to indelible.
Make Your Mark
I’m Mark Guiterrez, founder of MindShift Mark.
For the past six years I’ve paired a passion for brand consistency, high quality work and strategic business sense that has led me to become one of VHT’s most sought out visual branding partners and educators. But that isn’t where my journey started.
New Mindset, New Future
As a real estate photographer, I’ve captured the irresistible architectural details of more than 12,000 homes in Illinois. I’ve worked with realtors across the state to transform properties into possibilities, and that’s where my passion for building more than a brand began.
Not long into my career I noticed a fundamental flaw in the industry. Real estate agents, photographers and photography students were undermining their worth because of the way they were showing up for their clients. Early in my career I was doing this same thing.
As I evaluated and adjusted the ways I was showing up in my business I learned that there’s no sense in having lofty aspirations if you don’t have the mindset to match.
Through brand consistency, creating differentiation in my business and adding value to the client relationship I was able to completely transform my business and become an irreplaceable and valued visual partner to my clients.
I started a mentorship program within my own real estate media supplier to share my business knowledge with others in my industry. That’s when I saw tremendous growth and the tapping into huge potential in many of VHT’s photographers. I want you to leverage my knowledge so that you can have the same results in your business and make your place in the market.
Sometimes all it takes is a little adjustment to be ready to step into the spotlight. It’s your moment to shine and I am here to help you make the shift into running a profitable business that you love.
There are two ways to work with me:
Shift Your Focus.
Skyrocket Your Business.
Speaking Engagements
MindShift Coaching
Your group or event will hear engaging stories and lessons learned along my journey as a real estate photographer with tangible takeaways that you can implement to lead you straight to success.
Individual and small group coaching is designed to help you and your team level up your collective mindset and implement tools, systems, and best practices to reach your goals faster.
My MindShift speaking engagements include presentations on the following subjects:
Building Partnerships
Building mutually beneficial relationships is the key to longevity in business, instilling confidence in your client and enjoying your career.
The Art of the Business
Create longevity in your business and brand by showing up passionately and incorporating professionalism, consistency and customer service.
Understanding Your Market
Understand your value and price yourself accordingly. If you don’t treat your art like a business you will be the most talented artist working at Starbucks.
Three Common Roads Into A Real Estate Photography Career
Comparing the pros and cons careers working as an independent photographer, for a small regional team, or working with large “big box” national companies.
The Value of Building a Brand That Creates Separation
Bring this value to your clients to help them do the same. This solid partnership raises the bar of both business and bucks the trends of what everyone else is doing.
Be an Educator not a Saleperson
Most artist hate sales because we are right brained. Learn how not to sell but to serve. Become an educator to lead your clients to quality and consistency.
Become a Valuable Visual Branding Partner
Make your brand stand out by offering more than pretty pictures.
“Thank you for your inspiring, relieving, insightful and energizing session! You opened up valuable new perspectives on my current situation. It is amazing, but just in a time of one hour I was able to view my situation from a completely new angle, and suddenly see the road to my ultimate dream and solutions.”
Natalia Fey
“Since beginning my work with Mark earlier this year, he has been an exemplary professional coach. He exhibits a unique sense of interest in my life and her insights and direction are always on target. I feel very supported and championed in the attainment of my goals. He has been a vital resource to me.”
Jill Mazzenga
“I always look forward to my conversations with Mark. He is able to strike a unique balance of careful listening with sharing his wealth of experience and ideas. He quickly pinpoints the crux of a situation and does not fail to leave me with helpful insights, ideas or questions to ponder.”
Shauna Ordonez
Your client-centric brand will showcase your value so you can skip the price competitions and grow without the pains.
Revitalize Your Passion
Bypass Burnout
As you show your clients they matter to you, they will appreciate your innate differences and come back again and again.
Become Irreplaceable
A vision and a plan are the keys to building a business structure that grows on your terms and your timeline.
Roadmap Your Success
As you master your mindset and your practical systems, watch your brand become the local area go-to.
Be a Household Name
Create a Living That Puts Your Happiness First
You’re a high achieving professional that is excellent at what you do but your business feels heavy and uninspiring. Trading time for money and cutting your prices to get the next client have you working in overdrive to reach your revenue goals.
Now imagine…
Waking up every day excited to hear the phone ring, proud of your revenue numbers, and with the space in your schedule to enjoy life outside of the office.
That dream can be your reality, as long as you’re ready to shift your approach.
Together, we’ll create a business that makes you wildly happy, communicates your value to bring you unparalleled success, and has your ideal client lining up to work with you.
You could keep slogging away at it on your own or you can borrow a page from my playbook and take the more direct path to success.
Now is your time to understand how to communicate your value in order to create a business that makes you wildly happy, brings you success and attracts people lining up to work with you.
Shift Into High Gear
Fill out the contact form below and tell me about your business and needs.
1. Connect with me
We’ll set up a Zoom call to discuss topics that are of interest to you and book a speaking date.
2. Develop a plan
I’ll give you solid strategies and tangible tactics to take your business from unknown to unmistakable.
3. Get inspired
There may better (more expensive) boutique photographers out there, there are definitely cheaper photography alternatives for agents to choose from. I don’t lower my price or quality to compete with inferior competitors.
Me As a Starbucks
Believe it or not how we value these traits define our brand. Consciously or subconsciously we currently define a brand by how we value the importance of these traits.
